Be Visible - Be in Business

VISIBILITY PLAN

Visibility Plan for Lawyers & Law Firms

Visibility Plans for Lawyers & Law Firms

How can you be VISIBLE in the crowded Legal Market?

As per the Bar Council of India Rules, Lawyers & Law Firms cannot advertise in India. However, there are many legal ways by which you can be VISIBLE before your potential clients.

VISIBILITY for a law firm is the most important factor affecting its business, the prime reason being that without knowing your existence, how will the prospective client hire you to represent them.

Business is primarily a popularity contest before it becomes a proficiency contest.

The most sold products/services in the market are the most marketed ones. More the clients are aware about your law firm, more work will flow.

In the business world, it is not the best products that sell but it is the best promoted products (For e.g. Coca-Cola, Maggi, etc.). Similarly, in the legal market also, it is the most “promoted” law firms that sell more. For the financial success of your law firm, you need to promote your law firm every day.

You should promote your law firm before your ideal clients so that they know the benefits of working with your law firm. Once they are aware of the advantages of working with you, the chances of the clients choosing you are more. For this, the initial action of promoting your law firm should come from your side, because no one else other than you is interested in promoting your law firm.

Obviously, there are many pertinent factors that influence the growth of your law firm like your legal expertise, your team of lawyers, your work culture, etc. but all these things are secondary as the prospective client has to first know the name of your Law Firm for starting a professional relationship with you.

How we can help you

We will provide you with a VISIBILITY PLAN for promoting your law firm. To provide you with a clear VISIBILITY PLAN, we need to understand more about your law firm, your practice areas, the expertise available with the law firm, etc. We undertake a through discovery session with you to frame an ideal Visibility Plan for promoting your law firm. This examination will include efforts to identify your earlier & current branding initiatives.

Visibility Plan involves promoting your law firm through multi-channels, the most important being the SMO, SEO and Website Development.

Social Media Optimization

Social Media Optimization or SMO simple terms means using social media as a vehicle to grow your law firm’s online presence. We leverage social media networks such as Facebook, LinkedIn, Twitter, etc. to provide you with a greater visibility and thereby promoting your law firm before your “ideal” clients. Our social media marketing experts will create and execute an effective social media campaign for your law firm that builds trust by communicating your firm’s identity & reputation before the ideal clients. Our effective SMO strategies can deliver more reliable results than spending money on promoting your law firm through conferences, sponsoring events, etc.

Search Engine Optimization

SEO or Search Engine Optimization for law firms is an essential component in today’s fast-tracked digital world. SEO involves various strategies and techniques enabling search engines like Google, Bing, etc. to rank your website in the first page of Search Results for certain key words or practice areas associated with your law firm, thereby attracting more potential clients towards your law firm’s website. Our law firm SEO specialists will work with you to create an adequate Digital Plan that complements your business needs and industry standards. Since each law firm is unique, our experts develop SEO strategies based on a client-focussed approach, which will boost your website ranking, thereby generating more traffic and online visibility for your law firm.

Website Design & Development

Your website is your face in the digital world and you need to be 100% sure to create a first impression in the very first interaction that the prospective client is having with your website. Therefore, your law firm should invest your time, money and efforts into creating an updated, responsive and customised website. In today’s world, the first thing that a prospective client does when faced with a case or any legal matters, is to check Google for a lawyer/law firm. If you have done things correctly while designing your website, then your website will come in the first page of Google Search Results. If you are not in the first page, you are eliminated from the competition in the first few seconds of the race itself. In short, in a day, your law firm is eliminated from 1000 of searches and potential legal matters even without you knowing about it. We can help to develop a very good website that will draw potential clients towards you.

Our Services include:

  • Finding Your "Ideal Client"
  • Social Media Strategy
  • Content Strategy Framing, Content Writing & Editing
  • SMO (Social Media Optimization)
  • SEO (Search Engine Optimization)
  • Website Review & Re-Designing
  • Website Analytics & Reporting
  • VISIBILITY PLAN Development
  • Creating Graphic Content for your Social Media
  • Social Media Platform(s) Management
  • Social Media Analytics

Call us NOW to schedule a Consultation

99015 98001

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